Rural Tourism Destination Development
Transforming Mishaal Farm into a Rural Tourism Destination
Location
Ash Shafa- Taif City – Makkah Al-Mukarramah Region
Land Area
70,000 Square Meters
Sector
Rural Hospitality and Tourism Destinations
Ash shaFA Rural resort
Developing a serene haven, offering unique experiences
Through constructing and revitalizing a wellness destination, ensuring comfortable accommodation, and offering diverse experiences and recreational activities.
An eco-friendly rural destination developed in partnership with our business collaborator, Mishaal Farm — featuring unique accommodation, 12 immersive wellness experiences, and the production of natural Taif rose products through sustainable transformation processes.
Main Experiences & Services
Rural Accommodation
A collection of boutique-style stone Rooms and traditional huts designed to reflect the region’s heritage. These cozy spaces offer guests an authentic stay, allowing them to connect with local traditions while enjoying comfort and tranquility in a complete rural destination experience.
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DIVERSE EXPERIENCES & Wellness Programs
An array of immersive experiences that blend nature, culture, and wellbeing
Hiking & Meditation
Climbing to the rural Resort’s highest point for peaceful meditation and unforgettable stargazing beneath the open sky
Adventure & Challenge Activities
Adrenaline-filled adventures and team challenges
Taif Rose Journey
The journey of the iconic Taif rose — from cultivation to the extraction of aromatic essential oils.
Beekeeping & Honey Experience
Adrenaline-filled adventures and team challenges
Nature Ice Bath
A refreshing wellness ritual — enjoy a revitalizing ice bath surrounded by serene natural landscapes.
Camping
A peaceful night under the stars with our curated camping setup, offering a true connection with nature and the rural landscape.
Authentic Dining & Open-Air Café
Guests can savor the essence of local culture with live traditional cooking experiences, complemented by Saudi coffee and a full selection of hot and cold beverages — all served in a scenic outdoor café setting.
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Transformational Product Experiences
In harmony with the destination’s identity, we developed a line of natural wellness products derived from Taif roses — including handcrafted soaps, lotions, shampoos, and body balms, offering guests a sensory extension of their rural retreat experience.
Partners
